Company News, Financial News

Unilever Ventures Backs Mira Beauty

Boosts funding for cosmetics search engine and shopping platform.

Digital is a beautiful thing to Unilever Ventures, which teamed up with 14W to raise $9 million for Mira Beauty, a beauty search engine and shopping site. Mira will use the money to redesign the website and eliminate the beta app in moves that will “take a verticalized approach to beauty shopping,” the company said in a statement.  “Beauty consumers increasingly want to interact with brands and purchase products online in a way that feels authentic, frictionless and collaborative,...

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